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Curriculum Overview

The table below is an overview of the curriculum content and schedule to give you an idea of the activities you and our team will be performing throughout the course.

Business Model to Business Plan

Upon completion of the curriculum, you will receive in the mail...

  • A Certificate of Completion
  • A B2B / MSU Thumbdrive with the class materials and tools

Curriculum Overview graphic

Day 1

Day 2

Week 1

  • Course Overview
  • Student / Instructor Introductions
  • Business Model Canvas
  • Value Propositions


  • Customer Segments
  • How to Talk to Customers
  • Market Research Demonstrations

Week 2

  • Channels
  • Key Partners
  • Key Activities
  • Key Resources


  • Revenue Streams
  • Key Costs
  • IBISWorld Industry Market Research Tool Demo
  • Bizminer Market Research Tool Demo

Week  3

  • Customer Relationships
  • Social Media Techniques 


  • LivePlan Business Plan Software
  • Art of an Elevator Pitch

Week 4

  • Legal and Other Considerations
  • Elevator Presentations
  • One on One's Scheduled


  • Developing Financial Projections
  • LivePlan Financial Tool Demonstration
  • Draft Business Plans Due Sunday

Week 5

  • Elements of a Great Business Pitch
  • Demo LivePlan Pitch Tool 
  • One on One's Scheduled (continued)


  • Financing Your Business
  • Business Plan Discussions
  • One on One's Scheduled (continued)

Week 6

  • Business Plan Final Pitch Presentation Week
  • Instructor(s) / Peer Feedback



  • Business Plan Final Pitch Presentation Week (continued)
  • Starting Your Business - Next Steps
  • SBA Resources